Divisional Manager – Marketing Research

From 5 to 9 year(s) of experience
₹ 12,00,000 - 20,00,000 P.A.

Job Description

Roles and Responsibilities

Job Responsibilities:

- To identify trends in the entertainment/ OTT industry and evaluate likely impact on business - backed by primary and secondary data

- To track and monitor brand KPIs through market research studies and provide critical insights to relevant internal departments.

- Responsible for supporting both regional and HO teams.

- Think of and implement new and innovative research techniques and methodologies, online research that best address the research requirement.

- Collaborate and coordinate with both internal and external teams – field and operations teams, moderators, and consultants, etc.

-Negotiate costs with external vendors, suppliers, moderators.

- Lead a team of tele-callers to conduct in-house customer studies and feed into the relevant customer / marketing channel.

- Manage research requirements from across internal departments (Product, Communication, NPD, OTT, Content etc.)

Key Skills:

  • At least 5 – 9 years in qualitative consumer research, brand strategy.
  • A demonstrated record in conducting end-to-end research independently .
  • Knowledge of advanced forms of qualitative data collection methodologies and techniques, analysis and interpretation with the ability to apply to agency work.
  • Experience in moderating groups and in-depth interviews (offline and online) with both large and small groups and executing research.
  • Experience in using various technology platforms for both online synchronous and asynchronous Qualitative research.
  • Curious, open-minded, have a love for details while keeping in mind the bigger picture.
  • Analytical bent of mind – seeks answers/ patterns emerging from data

Excellent communication skills, ability to translate data from a diverse array of inputs

Role:Market Research Manager

Salary: 12,00,000 - 20,00,000 P.A.

Industry:Telecom / ISP

Department:Marketing & Communication

Role Category:Market Research & Insights

Employment Type:Full Time, Permanent


PG:MBA/PGDM in Any Specialization

Company Profile

DISTV India Ltd.

Dish TV is India's biggest and amongst the world's largest (single country) direct-to-home (DTH) Company with a subscriber base of more than 29 million.

The Company is part of the Essel Group. Dish TV has on its platform more than 655 channels & services including 40 audio channels and 70 HD channels & services.

The Company has a vast distribution network of over 4000 distributors & around 400000 dealers that span across 9450 towns in the country. Dish TV is connected with its pan-India customer base through call-centres that are spread across 22 cities and are equipped to handle customer queries 24X7 in 12 different languages.


Company Info
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Contact Company:DISTV India Ltd.