Divisional Manager – Marketing Research

Roles and Responsibilities

Job Responsibilities:

- To identify trends in the entertainment/ OTT industry and evaluate likely impact on business - backed by primary and secondary data

- To track and monitor brand KPIs through market research studies and provide critical insights to relevant internal departments.

- Responsible for supporting both regional and HO teams.

- Think of and implement new and innovative research techniques and methodologies, online research that best address the research requirement.

- Collaborate and coordinate with both internal and external teams – field and operations teams, moderators, and consultants, etc.

-Negotiate costs with external vendors, suppliers, moderators.

- Lead a team of tele-callers to conduct in-house customer studies and feed into the relevant customer / marketing channel.

- Manage research requirements from across internal departments (Product, Communication, NPD, OTT, Content etc.)

Key Skills:

• At least 5 – 9 years in qualitative consumer research, brand strategy.
• A demonstrated record in conducting end-to-end research independently .
• Knowledge of advanced forms of qualitative data collection methodologies and techniques, analysis and interpretation with the ability to apply to agency work.
• Experience in moderating groups and in-depth interviews (offline and online) with both large and small groups and executing research.
• Experience in using various technology platforms for both online synchronous and asynchronous Qualitative research.
• Curious, open-minded, have a love for details while keeping in mind the bigger picture.
• Analytical bent of mind – seeks answers/ patterns emerging from data

Excellent communication skills, ability to translate data from a diverse array of inputs