Product Marketing Specialist

3 - 8 Years

Job Description

  • Understand consumer needs and acquire new customers by creating offerings that fulfill their needs
  • Track competition and international scenario on daily basis to gain strategic advantage
  • Work with the brand team to create and execute tactical communication
  • Keep internal stakeholders like management, Sales team, trade, Customer care updated with all product information through training sessions, regular updates, newsletters, mailers, presentations etc
  • Creation of new packs, modification in existing packs and changes in policies as per consumer requirements. Removal of unwanted packs
  • Competitive mapping and differentiation strategy - Track and analyse competition on ongoing basis, share learning and use it to maintain competitive edge
  • A-la-carte packs design, launch and profitability
  • Package Mix - Package performance measurement and undertaking activities to achieve the right package mix
  • Tactical communication development along with the brand team.
  • Communication on new initiatives, offers, packages etc through various modes like training, mailers, SMS etc
  • Liaison with various departments including IT to ensure implementation of schemes and new product initiatives
  • Market research/feedback to capture Consumer feedback/insight .

Salary: INR 3,50,000 - 5,00,000 PA.

Industry:Telecom/ ISP

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Product Executive


Desired Candidate Profile

Please refer to the Job description above

Company Profile

Dish TV India Limited

Dish TV India Limited
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Contact Company:Dish TV India Limited

Reference Id:pro01

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